When formulating a face / eye cream, there are 2 categories of ingredients. Some ingredients, we want absorbed into the dermis (below the surface of your skin) and some ingredients we want left on the epidermis (surface) for topical moisturization. A lot of cosmetic companies nanonize their active ingredients encased in polymers which acts as a delivery system to reach the dermis. The issue with polymers is that most are made from plastic or other unhealthy petro-chemicals. Instead of using plastic based polymers, 100% Pure has a proprietary technology to make our active ingredients get absorbed into the dermal level. We customized a machine that spins and sucks in / out the active ingredients to change their molecular size for easy absorption into the dermis. For ingredients left on the surface for topical moisturization, we alter the % based on what skin type the cream is for.