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Exclusive Behind-the-scenes Look at Our All New Semi-Matte Lipsticks

Matte lipstick is the perfect statement pout for fall. We are smitten with this trend but didn’t like how conventional matte lipsticks that are typically loaded with toxic chemicals actually damage lips and leave our precious pouts dry and parched.

Launching October 20, 2016.
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Matte Lipstick

“100% PURE is not only the leader of pure and healthy cosmetics colored from fruit pigments, we’re also constantly working on updating our product offering to feature the freshest looks on trend.

Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern with 100% PURE formulas.”

–Susie Wang, founder of 100% PURE

“We wanted to create a lipstick that was matte in finish, but didn’t leave your lips dry and flaking. So we came up with a velvet formula made with cocoa and shea butters to moisturize the lips, while rice powder helps to give a velvet matte finish. We wanted to create a variety of colors that will appeal to all skin tones as well as preferences so in our collection there is something for everyone. Sandstone is my personal favorite because its a unique brown nude that is going to be perfect for the fall.”

–Gabby Aikawa, Product Development

100% Vegan, 100% Natural, 100% Fruit Pigmented
NO Synthetic Dyes, NO Artificial Fragrances

The post Exclusive Behind-the-scenes Look at Our All New Semi-Matte Lipsticks appeared first on Truly, 100% PURE.

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