I really like this product. The colour isn't too much for my fair skin and it gives a subtle, sun kissed look. It goes on smoothly and is light in texture- it doesn't clump together in patches and look 'muddy' like some other bronzers. It gives light, matte coverage. My ONLY complaint is the smell, it's pretty awful! It smells like fish. I truly appreciate that it is completely natural and that no synthetic fragrances were added, but I was expecting it to smell like chocolate and it seriously does not. The smell is off putting, but the product works very well and I will continue to use it.