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Organic Foundation

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula with UVA/UVB sunblock; a full coverage liquid Healthy Foundation infused with anti-aging superfruits; or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day. Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins that are in most other cosmetics.

Since foundation is something you wear on your skin all day long and what you apply on the skin can get absorbed, it's important to avoid harsh chemicals, synthetic preservatives, fragrances, talc, aluminum and the many other unhealthy toxins common in makeup. 100% PURE® uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries and other nutrient dense plant pigments or mineral pigments instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc., which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.

You never have to sacrifice high performance for health. 100% PURE® gives you both: healthy foundations with organic ingredients that give you beautiful, flawless looking skin. In addition to a toxin-free foundation, you get added benefits of receiving skin loving nutrients to improve your complexion. 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our all natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”!

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Bamboo Blur Powder
£30.00 Regular price

2nd Skin Foundation: Creme Olive Squalane + Fruit Pigments
£30.00 Regular price

2nd Skin Foundation: Toffee Olive Squalane + Fruit Pigments
£30.00 Regular price

BB Cream Shade 10 Luminous SPF 15
£30.00 Regular price

BB Cream Shade 20 Aglow SPF 15
£30.00 Regular price

BB Cream Shade 30 Radiance SPF 15
£30.00 Regular price

Cruelty Free Flat Kabuki Brush F40
£21.00 Regular price
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Cruelty Free Powder Brush F50
£24.00 Regular price

Fruit Pigmented Cream Foundation: Alpine Rose
£30.00 Regular price

Fruit Pigmented Cream Foundation: Creme
£30.00 Regular price

Fruit Pigmented Cream Foundation: Golden Peach
£30.00 Regular price

Fruit Pigmented Cream Foundation: Peach Bisque
£30.00 Regular price